Module 6 Multimedia Presentation

Module 5 Response

Charee Hampton http://charee1019.blogspot.com/2013/02/red-queens-and-increasing-returns.html

Shannon Burns-Casimer http://msshannicole.blogspot.com/2013/02red-queens-and-increasing-returns.html

Red Queens and Increasing Returns

·         When you decided to obtain a DVD for your science fiction assignment in Module 4, where did you go to find a movie based on a Philip K. Dick book? Did you rent or purchase a DVD, or did you view it digitally on your computer using Netflix or a similar vendor of video-on-demand?

Total Recall is the movie that I viewed for my Module 4 assignment. I viewed this movie using my Netflix account. Initially, I searched YouTube and the results that kept coming up where 2-3 minute snippets from the movie; however, the newer version of Total Recall was available and I actually watched the entire movie on my iPad for free. As for the original Total Recall, I could not find it in the Red Box, so this is another reason why I had to utilize Netflix.

·         Is the current competition between DVDs and video-on-demand (VOD) an example of increasing returns or Red Queens? Justify your response with sound reasoning and specific examples.

DVDs and videos-on-demand are both examples of Red Queens. I say this because Dr. Thornburg (2009) suggests that when two technologies advance around the same time and compete with one another to stay ahead of its competition this is a prime example of Red Queens. However, VOD have emerged and stolen to thunder away from renting movies that are on DVDs. VOD offers the convenience of watching a movie at your leisure without having to worry about acquiring a late fee if you don’t return the movie within a certain amount of time.

·         Where do you think DVDs and video-on-demand are on the four criteria of McLuhan’s tetrad?

As for the criteria for McLuhan’s tetrad DVDs are just about obsolete. Videos on Demand and streaming movies are more convenient than having to return DVDs, and in the world we live in everything is about convenience.

References

Laureate Education, Inc. (2009). Increasing returns. Emerging and future technology. Baltimore, MD: Author.